Architecting the Future of Luxury DTC.

Driven by a passion for the luxury, beauty, and home sectors, I am an e-commerce strategist and operator with over a decade of hands-on leadership engineering sustainable growth. My career spans executive and operational roles scaling premier global brands including E. Gluck Corporation, Xcel Brands, MARIA TASH, and MALIN+GOETZ.

I partner with founders and executives to turn operational efficiency into top-line revenue, managing everything from complex technology roadmaps and multi-million dollar marketing budgets to conversion-led UI/UX enhancements. By bridging the gap between high-end brand vision and technical execution, I help premium DTC businesses optimize their entire digital ecosystem and protect their operating margins.