Strategic Advisory & E-Commerce Operations

I’ve worked with premium fashion, fine jewelry, beauty, and home brands to transform complex backend operations into seamless, high-converting digital storefronts. Drawing on over a decade of hands-on leadership at world-class brands like MARIA TASH and (MALIN+GOETZ), I diagnose structural inefficiencies, optimize customer acquisition funnels, and design robust technology roadmaps.

Whether you need fractional executive leadership or a rigorous end-to-end operational audit, my focus is entirely on driving measurable top-line revenue while fiercely protecting your operating margins.

A modern architectural structure with a geometric, triangular pattern on its exterior, set against a clear blue sky and distant trees.

Fractional E-Commerce Leadership:

DTC Strategy & P&L

  • Full-funnel digital marketing oversight and budget optimization.

  • Inventory forecasting, promotional scaling, and multi-channel synchronization.

  • Direct agency management and cross-functional team leadership.

Close-up of white, curved architectural or decorative panels with smooth, flowing lines.

UX & Conversion Rate Optimization:

CRO & Growth Strategy

  • Comprehensive audits of your digital storefront to eliminate consumer friction points.

  • Data-driven A/B testing, site merchandising, and content calendar strategies.

  • Optimizing core digital KPIs to lift Average Order Value (AOV) and customer Lifetime Value (LTV).

Modern building facade with numerous vertical windows and alternating sections of white and gray exterior walls.

E-Commerce Infrastructure & Operations:

Tech Roadmaps & Operational Scaling

  • Architecting scalable tech stacks and managing critical platform migrations.

  • Streamlining supply chain logistics, backend workflows, and warehouse operational KPIs.

  • Building customized performance dashboards for real-time data analytics and executive decision-making.

Book an Operational Audit